Kodak has been making waves in the commercial print industry around the world, and interestingly enough it has been doing it with technology that is a hybrid of old and cutting-edge technology. Electra Max may be a thermal plate technology, but it is one with some essential differences that has seen commercial printers across the world turning to it as they battle with ultra-tight turnaround times, short-run pressures, and the demand for ultra-high quality and value-added products. Todd Bigger, worldwide director of product management – Graphics Business at Eastman Kodak, believes that its technology has met a vital need in the commercial print industry worldwide.
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