Categories Inks & Consumables When the going gets tough... Kodak get going

Kodak has been making waves in the commercial print industry around the world, and interestingly enough it has been doing it with technology that is a hybrid of old and cutting-edge technology. Electra Max may be a thermal plate technology, but it is one with some essential differences that has seen commercial printers across the world turning to it as they battle with ultra-tight turnaround times, short-run pressures, and the demand for ultra-high quality and value-added products. Todd Bigger, worldwide director of product management – Graphics Business at Eastman Kodak, believes that its technology has met a vital need in the commercial print industry worldwide.